Wasting Time in Business
October 28th, 2008 . by KarldMany believe that the quieter business periods brought about by the currently economic problems are an excuse to waste time, ring their hands in despair, blame the Government and then sit quietly playing the latest computer game on their PC.
A ringing phone and communication from a perspective customer becomes an annoyance as they were just about to slay the dragon and kiss the princess on their computer screens.
Not so at my office, we are busier than ever, not with customers but with preparing the groundwork for when business picks up. Accepting the current economic climate and seeing a recession drawing ever closer prevents opportunities to do all the things that in the past which you could not do because you were too busy servicing clients.
Not everything costs a lot of money either. The launching or redesign of a new or existing website, the physical reorganisation of the office or even just throwing out the old box of paper you thought you might use three years ago but are still sitting their.
The motivational aspects of using quiet trading periods for constructive projects are enormous. When we can not to bed happy because we have had good days sales, we can retire instead knowing that we are not wasting time and that the business has moved forward in some way.
One factor about quieter business periods which does waste time and energy is when other companies panic and phone up every person they have access to. Talking phone calls where the person offers you something you have absolutely no interest in is frustrating.
This is particularly so when their suggested product or service involves spending large amounts of money which nobody has in a recession or embarking on discretionary expenditure which everyone is cutting back on.
Memory can not provide an occasion in the last three weeks where the person on the other end of the phone offered a cheaper version of what they were normally selling for.
In essence, caring for a business, one for which the owner has taken risks, made sacrifices and has seen grow from nothing to something does not afford the luxury of wasting time.
Having a mature outlook does entail taking the rough with the smooth and accepting that outside influences can cause slow periods of trade. There are those who will use this as an excuse to waste time and procrastinate and there are those who will plough on and continue to fill their days with measureable accomplishments.